Audience Screening

Some time next week we are to have an audience screening in the media block, to gain feedback from our target audience. We are planning to this at school in the media block on Monday at 12.45pm. It should last about 20 minutes to half an hour. Lots of organisation is required before Monday and on the day:

- We must know our target audience (18-30's core, 12-60's secondary, all genders, horror enthusiasts mainly).

- We must decide who to invite. We think a wider audience will be accepted for our big audience screening to gain feedback from every party. At school it will only be possible to test the 12-18 bracket. Fellow sixth formers will provide core audience feedback, whilst year 7-11's will provide wider audience feedback. Other age groups over 18 will be shown the film out of school and we will collaborate all the feedback we individually gain out of school.

- For the big screening on Monday we are going to prepare a questionnaire, which I will write about in a new post. This is to gain quick and simple feedback from a large group of people. For smaller screenings, say at home with family, we can just talk to them about the film in a more detailed and personal manner. This we decided would be the best way of gaining large amounts of feedback. Group feedback from the big audience screening will be posted on this blog, whilst individual smaller screen feedback we individually gain will go on our individual blogs.

- Between now and Monday we will have to advertise for the screening, by a poster or by word of mouth amongst our friends. We will be busy doing this mainly in the sixth form common room and some around the rest of the school (younger year groups).

- On the day of the screening we will split up roles between the 3 of us. Beforehand, one will be in charge of technical things, making sure we have a DVD copy and testing it out on the big screen for perfect playback and volume. One will be in charge of photocopying the questionnaires and preparing the pencils and pens for people to write with. The other person will be responcible for setting up the room with lots of chairs and closing curtains and windows, whilst controlling lighting for a cinematic experience. During the screening, the technical person will be in charge of obviously playing the DVD etc. The person with the questionnaires will be at the door directing people into the right media room and giving out the questionnaires (also collecting them and the pencils after). The person setting up the room will probably have to deliver a short speech before the film explaining what we want from the people invited and a bit about our project.

So, before now and Monday we have plenty of things to get on with to keep us occupied before we begin our evaluations.

Kris, on behalf of the group.